Challenge
The purpose of TreeToTextile.com is to support the company’s journey towards commercialization by showing the fiber’s unique properties and the advantages of the patented technology compared to other players in the textile industry. The target groups for the website are companies, decision makers and those active in the various production stages of the textile industry, investors and researchers, end consumers of textile products as well as current and future employees.
Explaining Complex Technology:
The unique, patented fiber technology needed to be communicated clearly to non-expert audiences without oversimplifying the science.Supporting Business Growth:
The website needed to signal that TreeToTextile is active, expanding, and ready for global partnerships and investment.Appealing to Multiple Audiences:
The site needed to engage decision-makers in the textile production chain, investors, researchers, and potential employees – all with different needs and backgrounds.
Strategy
The website is the company’s window to the outside and we wanted it to be seen that the company is active and growing. We also strived to explain complicated technologies and terms in an accessible way. We did this with the help of interactive elements that visualize complex processes and technologies.
The focus was on structure as well as UX design and mobile adaptation to ensure an intuitive and engaging user experience for longer sessions.
The website conveys the company as a forward-looking, passionate and experienced expert that exists to change the textile industry for everyone.
Tools
The prototype was created using Figma.
The website was developed using Elementor for WordPress with integration of contact forms, analytics tools and calendar functionality.
Result
Increased Engagement:
Higher session durations and improved engagement rates showed that visitors spent more time exploring the fiber’s story and technology.Business Readiness:
The website helped TreeToTextile prepare for increased market interest and global business discussions, and positioned TreeToTextile as a forward-looking, trustworthy player ready to help transform the global textile industry.Award-mominated work: TreeToTextile.com was nominated for the 2024 Publishing Prize in the category Sites that market companies and businesses B2B.
